Haget was founded in the natural idyll of Hagskog on northern Öland, a few kilometres south of Byxelkrok.

We are two brothers with a simple idea: what you wear and carry should be comfortable, functional and clean in design.

It all started with swim shorts. We were tired of the chafing mesh lining found in almost every pair, and discovered we were far from alone. A more comfortable alternative turned out to be harder to find than we expected, so we decided to make it ourselves. After countless samples, AquaFlex™ was born, a soft inner lining with no mesh, and with it Haget Swim Shorts.

We have worked the same way ever since: we take on the things we miss ourselves, strip away everything that is not needed, and test until every detail is right. That is why Haget grows slowly, one product at a time, from swim shorts to bags for days that move between the water, work, training and travel.

In an age of fast fashion, it matters to us that what we make lasts and is produced with care. All our products are made from recycled materials. Eleven recycled plastic bottles go into every pair of Haget Swim Shorts.

Anton & Emil